The challenge
Jan, the CEO of AppyBee, was growing gym management software in a crowded market without a clear strategy, consistent messaging or strong positioning. He also ran all the marketing himself.
We see this often. Founders try to do everything in house, when the specialist skills sit outside the business.
The goal was a sustainable, predictable lead flow. Volume was only half the problem, though. AppyBee’s positioning attracted mostly personal trainers, while the customers worth winning were large gyms with a lot of members.
What we did
Working alongside specialists in SaaS branding and positioning, we sharpened how AppyBee describes itself and who it speaks to.
On the campaign side, server-side tracking came first. In Google Ads, input equals output: the more good data you send back to the platform, the better the ads perform.
From there we ran consolidated Search campaigns on the highest-intent keywords, with a remarketing strategy on Meta to bring interested visitors back.
The results
- The account reached a 576% ROI, with ad spend and our fees both covered.
- Since the end of 2025, AppyBee has been expanding into other countries.
